Beautyworld Middle East 2026
We returned to Dubai World Trade Centre from 6 to 8 October for Beautyworld Middle East 2026, three days of meetings with partners old and new.
- When
- Where
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Dubai World Trade Centre
Dubai
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3 Days at Dubai World Trade Centre -
1 Fragrance at centre stage -
120+ Countries our fragrances travel to
Returning to Beautyworld Middle East
From 6 to 8 October 2026 we returned to Dubai World Trade Centre for Beautyworld Middle East, the region's leading trade fair for beauty and fragrance. It is a show we know well, and one we continue to prioritise each year.
Its value to us lies in continuity. Many of the visitors to our stand this year were partners we first met at earlier editions, and it was rewarding to see how those relationships have developed. People who were new contacts a year ago now came to share how our fragrances are selling in their stores and what their customers would like to see next.
Across the three days, visitors engaged closely with the fragrances on display. They compared them side by side, discussed their preferences with colleagues and asked detailed questions about what they were smelling. We welcomed both the praise and the constructive feedback, and we have taken careful note of each.
Thank you to everyone who gave us their time this year. We look forward to welcoming you again next October.
